Lords Mobile, an online MMORPG battle game, wanted to create custom content for Facebook that played up its fast-paced decision-making. Catch is, our research showed FB users scrolled by content if it didn’t create a “thumb-stopping” moment within the first three seconds. That’s why we created a series of videos that immediately break the fourth wall of the platform—immersing viewers in Facebook Live moments from the battlefield as characters seek help with real-time decisions.