Minecraft is a massive global phenomenon, and its lack of instruction is a huge reason why. Players have taught each other the game, which has helped catapult Minecraft to become one of the largest gaming communities of all time.
#MinecraftIRL taps into this shared knowledge and brings these wisdoms to the real world through a series of social content. Each post is designed to bring one piece of wisdom to life, while also acting as an invitation for the community to share their own hard-earned lessons in real-time.
One of the first lessons every player learns is to drop torches to light their way home.
So during the busiest travel time of the year, we kicked off the program by building the fundamental lesson “Light Your Way Home” out of the iconic Minecraft letters across a massive roof in the flight path of LAX. Then the real-life installation was switched on one word at a time as members of the community completed a series of live mini-games from within Minecraft.
#MINECRAFTIRL SOCIAL CONTENT: