MIXERWORKS

Mixer is a new game streaming service that makes it so viewers get to watch and interact with their favorite streams.

So to celebrate this new streaming service, on May 25th, 2017 we took tens of thousands of fireworks and gave them to the Internet to launch from their couches.

Once the event went live, our two streaming hosts interacted with the community as viewers spent their Sparks - the on-platform currency - to trigger thousands of fireworks in real-time.

 So many people ended up participating in this first-of-its-kind experience that over the course of 11 waves of fireworks we far surpassed our original 1 million Spark count goal, achieving 4.3 million Sparks. We also temporarily broke the Mixer platform.

Day-of launch, we introduced the new Mixer logo via blue and white bursts. The entire installation was built by hand out of hundreds of flares and took all of three seconds to ignite. This slow-mo reveal swept across social media as it sparked curiosity and set the stage for the interactive live-streaming fireworks show to come.