Lords Mobile, an online MMORPG game, wanted to create custom content for Facebook that played up the fast-paced decision making of the game. Catch is, our research showed most FB users thumb by content if it doesnโ€™t hook them in the first 3 seconds. So we created a series of videos that break the fourth wallโ€”immersing viewers into critical Facebook Live moments from the battleground as characters seek real-time decisions.