State Farm

National TV + Social Campaign

State Farm set out to reach families who already had coverage in place, but were facing new challenges as their lives grew more complex.

The goal was to show how local agents are always there to offer personalized support at each of life’s milestones, with a touch of relatable humor.

The Result
By shifting the message into milestone moments, State Farm connected with families on a more human level.

The campaign drove 2X engagement, proving the impact of meeting people where they are.